Blogger outreach often receives bad press due to the bad practices of those doing it. Well, it's time to highlight some people who get it right. Denver based digital agency, V9SEO, applied the ethical, tailored approach that we strongly advocate to deliver a successful outreach campaign for their client. Their client was the Californian ski resort of Mountain High. They delivered on their brand objectives and were able to objectively review the great results of the campaign with … [Read more...]
Inkybee: The new Toolbox for Influencer Research and Outreach
What do digital marketing pro's want? the ability to research their clients' sectors efficiently and effectively; the ability to demonstrate value to their clients; the ability to report to their clients simply and professionally; and the ability to manage everything in one, seamless interface. Which is why Inkybee has evolved to align with these needs and today we are pleased to launch a whole new toolbox to help digital comms pro's succeed. What's in the box? 1. A suite of … [Read more...]
How to find the best blogs on the Internet
Why are blogs important? Blogs have become the engine of the Internet. Look at it from the consumer perspective: 81% of the people online trust the information they read on blogs 61% of those people have made a purchase based on a blogger’s recommendation 63% of people are more likely to be influenced by a blog than a magazine to make a purchase. (Sourced from this great post on blogger outreach strategy by Neil Patel). The key message: People Trust Blogs The impact of this … [Read more...]
How Blogger Outreach and Content Curation keep your Content Marketing Strategy Running
Photo credit: Ed Yourdon / Foter.com / CC BY-SA A couple of months ago, Sean Butler wrote an excellent piece on the Spundge blog explaining the value of Content Marketing, even for businesses that are not media-oriented. I loved this quote in particular: “Content marketing is a playground of ideas within which businesses can operate at low cost and high benefit”. Content Marketing has torn down the barriers. All of a sudden the little guys can compete with the big corporations. In days … [Read more...]
Toronto unmasked via the blogosphere
As some of you will know, we've been asking the good folk of Toronto to help us to create a very large list of all of the blogs in their fair city. So, how useful is a great big list of blogs? We think it's much more useful if it has the ability to 'self-organise' around themes or topics that you might be interested in. More specifically, how can you segment a very large list of blogs so that you can find what you're interested in? Happily, we've developed such a mechanism within Inkybee … [Read more...]
The Inkybee browsing bar – a fresh way to review blogs
We're very excited to announce that we've rolled out a pretty useful bit of new functionality. Our users told us that they wanted to review their blogs with their metrics at the same time. So we've built the 'Inkybee Browsing Bar'. It enables a completely fresh way to look at any blogs by viewing the blog homepage whilst also seeing the important metrics and having access to 'add to' and 'remove from' list functionality. The Browsing Bar view is accessible by clicking this … [Read more...]