Inkybee has the suite of tools you need to go into client meetings well prepared with all the information your client might ever need about influencers in their sector.
The tools enable you to create a valuable, continuously updating view of your clients’ sectors, plus the granular, detailed analysis for specific influencer marketing or blogger outreach campaigns.
1. A Suite of Research and Discovery Tools
For each of your clients you can:
Demonstrate a credible, continually updating knowledge and expertise of the dynamics of the digital ecosystem where they need to be visible.
Specifically identify the best and most relevant influencers to engage with and reach out to.
Report regularly on both of the above to your clients and internal teams.
Here are some of the research tools where Inkybee can help you:
A powerful search engine that delivers instantaneous results. Advanced search functionality has sophisticated query operators. Plus, it has filtering across all criteria: visibility, engagement, SEO data, language and location.
Ongoing Blog Discovery
A unique blog discovery tool that scours the web continuously to find more relevant blogs, immediately highlighting new influencer opportunities.
Assess blogger “influence” by sorting and filtering on the important metrics: size of audience, level of engagement, how often they post, number of social media connections and SEO-based metrics.
A sophisticated list management tool that allows you to manage all of your research in user-friendly lists and folders.
A sector segmentation tool that enables a more detailed drill-down into the context of the bloggers for any sector.
Twitter Bio Search
A search engine on the Twitter bios of the bloggers.
Twitter Influencer Analysis
A unique and powerful tool to find the influencers in the followers or friends of any Twitter profile. (Access to paying users only.)
Sector Overview Report
Client-orientated, white-labeled reporting via a dynamic, continuously updating view of top sector influencers. Clients can access via a private web-based URL or downloadable pdf.
Research Target Report
Downloadable white-labeled reporting of research targets showing all key social media and metrics data.
2. A Suite of Outreach Tools
Having researched the perfect influencers, engaging with them and reaching out to them is a key component of your clients’ content marketing strategy.
Inkybee helps make outreach campaigns simple and successful with the following set of useful tools:
Target Blog Lists
Track, manage and see engagement levels for the target bloggers for your campaign.
Create contacts from suggested email addresses and automatically connect/friend/follow their social media profiles from within the app.
Annotate all interactions with your bloggers to keep track of your relationships. Plus add any specific date-stamped blogger notes.
Lists in Twitter
Immediately create a list in your Twitter account for your influencers to easily track all of their Twitter activity at once.
Monitor the blogosphere for the keywords specific to your campaign. Get automated emails when your target bloggers mention your campaign keywords.
Detailed analysis of your overall campaign and on a blogger-by-blogger basis to see what worked and what didn’t. Includes potential size of audience, actual engagement and actual web traffic
A Google Analytics plug-in automatically extracts web-traffic data so you can see exactly how much traffic went to your client’s domain from each blog.
Downloadable white-labeled reporting of different campaign aspects including the final campaign report and a “relationship report” to demonstrate the work undertaken for your client.